Welcoming Signs

Door-Sized Vinyls

For the BII National Innovation in Training Awards and People Conference events in 2022 and 2024, I designed and implemented large-scale vinyl graphics for the venue's complex windowed entrance doors. These graphics were crucial for event branding, guiding attendees to the entrance, and showcasing sponsor brands.

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dESIGN cHALLENGES

With a complex series of window shapes and sizes over a 3m x 7m space, this project was a complex task to ensure seamless designs across the space. The event organiser provided direction on the design for the arrows, and there was a lot of stakeholder interaction to make sure the welcoming message was clear without taking up any space for the event and sponsor logos. The sponsors were to be displayed according to a hierarchy, dictating their size and eye level.

kEY eLEMENTS

Scalable Graphics: The graphics were designed to be visually impressive from both a distance and up close. This required creating high-resolution, scalable designs that maintained clarity and impact regardless of viewing distance.

Directional Cues: To ensure attendees could easily find the front entrance, the graphics included clear directional elements integrated seamlessly into the design. This helped streamline the attendee experience from arrival.

Sponsor Visibility: In order to ensure scalability without loss of quality, I vectorised each of the sponsor logos. This maintained brand integrity and prominence for each sponsor.

Window Variability: The windows varied in size and shape, presenting a challenge in aligning graphics and gradients across multiple panes. Careful planning and design ensured that graphics spanning several windows aligned perfectly, creating a cohesive and visually pleasing display.

rESULTS

The vinyl graphics successfully branded the event, caught the eye of attendees, and provided clear directional guidance. The visually appealing and cohesive designs enhanced the overall event experience, while prominently displaying sponsor brands contributed to sponsor satisfaction and visibility.

Programmes used

Adobe InDesign

Adobe Photoshop

Adobe Illustrator