Engaging Information

Event Brochure

The event 'Competitive Socialising: The Power of Play' features competitive socialising products on show by Home Leisure Direct, as well as talks by over 25 speakers and showcases by oodles of sponsors. In order to help attendees on the day learn about the speakers, the products and the sponsors offering goods and services on the day, I have produced the event brochure each year from 2019 to 2024. Each booklet is over 100 pages.

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dESIGN cHALLENGES

The brochure was meticulously designed to reflect the event's branding, featuring a consistent use of purples, neons, and stylised iconography throughout. Each page was crafted to be visually appealing and easy to navigate, enhancing the overall attendee experience. The brochure was designed with print readiness in mind, ensuring high-quality output. It underwent multiple rounds of proofing by various stakeholders, including sponsors and two different event organisers to ensure accuracy and perfection before going to print.

kEY eLEMENTS

Agenda: Detailed schedules for both the daytime and evening segments of the event, ensuring attendees were well-informed about all activities.

Entertainment: Information about the entertainment options available throughout the event, keeping attendees engaged and excited.

Awards Ceremony: A section dedicated to the evening awards, highlighting the categories, nominees, and criteria.

Speaker Bios: Comprehensive biographies of all speakers, providing background information and context for their sessions.

Product Information: Detailed descriptions and specifications of the products on display, helping attendees understand and engage with the offerings.

Ad Space Layouts: Strategically placed advertisements, designed to maximise visibility and relevance to the event's audience.

rESULTS

The event programme not only served as a practical guide for attendees but also as a testament to the event's branding and professionalism. The cohesive design and thorough content helped elevate the event experience, ensuring attendees were well-informed and engaged throughout the day.

Programmes used

Adobe InDesign

Adobe Photoshop

Adobe Illustrator