Epic Standards
Product Vinyl Wraps
Home Leisure Direct wanted a series of vinyl wrapped competitive socialising products that had visually striking imagery that operators could choose from as a standard casing option - if they didn't want to customise the branding themselves. In order to do this, we created the brand 'CS-Series' which is designed to evoke 90s style bowling alley vibes. The designs were threefold: Hazard, Underground and Neon Dreams.
dESIGN cHALLENGES
Each product was a different shape and size, with dimensions across 4m. So the graphics needed to be repetitive, in order to cover the space in a consistent pattern. Each design needed to be visually striking, but which could fit in any venue environment, so that it was inviting but didn't stand out.
kEY eLEMENTS
- Patterned Graphics: in order to account for the differing shapes and sizes across the air hockey table, rollerball machine and basketball machine, each design needed to have a pattern that could be scaled across each vinyl wrap.
- Customised Graphics: Each type of wrap was customised to the type of machine. The Air Hockey design features a whizzing air hockey puck, whilst the basketball machine has a shooting basketball embedded into the design.
- Print-Ready Files: Each file type needed to have the colouring 'pop' whilst also accounting for standardised RAL colourings and CMYK colour restrictions.
rESULTS
The graphics have been a huge hit with operators across the country, and feature prominently in many venues. The white style hazard in particular is featured across the venue Bunkers.
Programmes used
Adobe Illustrator
Adobe Photoshop
Adobe InDesign